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  • 'La Famiglia' 2026 Ad Campaign 2026 - image 580820
BrandGucci
Project'La Famiglia' 2026 Ad Campaign
Close-up of a person wearing black denim jeans and a black leather belt with a horse bit buckle and a black leather jacket.

Gucci 'La Famiglia' 2026 Ad Campaign 2026

Associated creatives

Demna
DemnaGucci Creative Director
Mau Morgó
Mau MorgóCreative Director
Catherine Opie
Catherine OpiePhotographer
Alex Consani
Alex ConsaniModels
Cheng Xu
Cheng XuModels
Dongliang He
Dongliang HeModels
Francois Deaconu
Francois DeaconuModels
Henry Rank
Henry RankModels
Keygon Baxter
Keygon BaxterModels
Khadim Sock
Khadim SockModels
Kit Butler
Kit ButlerModels
Lila Moss
Lila MossModels
Loic Paulmier
Loic PaulmierModels
Maartje Convens
Maartje ConvensModels
Mariacarla Boscono
Mariacarla BosconoModels
Mathilda Gvarliani
Mathilda GvarlianiModels
Michael Oder
Michael OderModels
Moutti Khatri Foltz
Moutti Khatri FoltzModels
Elena Stepaniuk
Elena StepaniukManicurist

Tags

jeansbeltleather jacketadultindoortorso

Description

A close-up shot features a person wearing a black leather jacket, black denim jeans, and a black leather belt with a horse bit buckle. The person's hand is casually placed near the belt. The jeans have silver-toned horse bit details on the pockets. The overall lighting is soft, highlighting the textures of the leather and denim. The setting is a neutral indoor space, keeping the focus on the clothing and accessories.