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  • 'La Famiglia' 2026 Ad Campaign 2026 - image 580815
BrandGucci
Project'La Famiglia' 2026 Ad Campaign
Elegant adult female wearing a feathered coat holds a fringed handbag in a neutral studio setting. Fashion and style are on display.

Gucci 'La Famiglia' 2026 Ad Campaign 2026

Associated creatives

Demna
DemnaGucci Creative Director
Mau Morgó
Mau MorgóCreative Director
Catherine Opie
Catherine OpiePhotographer
Alex Consani
Alex ConsaniModels
Cheng Xu
Cheng XuModels
Dongliang He
Dongliang HeModels
Francois Deaconu
Francois DeaconuModels
Henry Rank
Henry RankModels
Keygon Baxter
Keygon BaxterModels
Khadim Sock
Khadim SockModels
Kit Butler
Kit ButlerModels
Lila Moss
Lila MossModels
Loic Paulmier
Loic PaulmierModels
Maartje Convens
Maartje ConvensModels
Mariacarla Boscono
Mariacarla BosconoModels
Mathilda Gvarliani
Mathilda GvarlianiModels
Michael Oder
Michael OderModels
Moutti Khatri Foltz
Moutti Khatri FoltzModels
Elena Stepaniuk
Elena StepaniukManicurist

Tags

feathered coathandbagfringed bagringwomens fashion

Description

An adult female, only partially visible, models an extravagant grey-lavender feathered coat with large, dramatic sleeves. She holds a small black handbag covered in silver fringe. A large ring adorns her left hand. The background is a neutral, slightly warm white. The image is a medium shot taken indoors, likely in a studio environment. The lighting is soft and diffused, highlighting the textures of the feathers and fringe. The overall mood is one of quiet glamour and high fashion.