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  • 'La Famiglia' 2026 Ad Campaign 2026 - image 580812
BrandGucci
Project'La Famiglia' 2026 Ad Campaign
Asian model wears a burgundy dress with a bow and holds a fur coat. Gold-tone chain necklace, GG logo earrings, and pendant.

Gucci 'La Famiglia' 2026 Ad Campaign 2026

Associated creatives

Demna
DemnaGucci Creative Director
Mau Morgó
Mau MorgóCreative Director
Catherine Opie
Catherine OpiePhotographer
Alex Consani
Alex ConsaniModels
Cheng Xu
Cheng XuModels
Dongliang He
Dongliang HeModels
Francois Deaconu
Francois DeaconuModels
Henry Rank
Henry RankModels
Keygon Baxter
Keygon BaxterModels
Khadim Sock
Khadim SockModels
Kit Butler
Kit ButlerModels
Lila Moss
Lila MossModels
Loic Paulmier
Loic PaulmierModels
Maartje Convens
Maartje ConvensModels
Mariacarla Boscono
Mariacarla BosconoModels
Mathilda Gvarliani
Mathilda GvarlianiModels
Michael Oder
Michael OderModels
Moutti Khatri Foltz
Moutti Khatri FoltzModels
Elena Stepaniuk
Elena StepaniukManicurist

Tags

adult femaledressfur coatjewelrynecklaceearringsAsian ethnicity

Description

A portrait shot features a slender adult Asian woman wearing a burgundy, long-sleeved dress with a bow at the collar. She has dark red lipstick and sleek, dark hair. The model is adorned with gold-tone accessories, including earrings, a necklace with a chain, and a pendant featuring the GG logo. She is holding a black fur coat over her shoulder. The environment is a softly lit, neutral background. The image has a slight vintage or film-like quality, with soft focus and muted tones, which enhances the classic yet luxurious feel of the composition.