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  • 'La Famiglia' 2026 Ad Campaign 2026 - image 580791
BrandGucci
Project'La Famiglia' 2026 Ad Campaign
Male model wearing a black mesh top and a silver snake necklace, posing against a neutral backdrop, showcasing modern fashion.

Gucci 'La Famiglia' 2026 Ad Campaign 2026

Associated creatives

Demna
DemnaGucci Creative Director
Mau Morgó
Mau MorgóCreative Director
Catherine Opie
Catherine OpiePhotographer
Alex Consani
Alex ConsaniModels
Cheng Xu
Cheng XuModels
Dongliang He
Dongliang HeModels
Francois Deaconu
Francois DeaconuModels
Henry Rank
Henry RankModels
Keygon Baxter
Keygon BaxterModels
Khadim Sock
Khadim SockModels
Kit Butler
Kit ButlerModels
Lila Moss
Lila MossModels
Loic Paulmier
Loic PaulmierModels
Maartje Convens
Maartje ConvensModels
Mariacarla Boscono
Mariacarla BosconoModels
Mathilda Gvarliani
Mathilda GvarlianiModels
Michael Oder
Michael OderModels
Moutti Khatri Foltz
Moutti Khatri FoltzModels
Elena Stepaniuk
Elena StepaniukManicurist

Tags

manmale modelnecklacemesh topaviator sunglasses

Description

A young, slender man is captured in a studio setting, wearing a black mesh long-sleeve shirt that reveals the contours of his physique. He sports a large, silver-toned necklace shaped like two snakes facing each other. The subject also wears aviator-style sunglasses with dark lenses, partially obscuring his eyes, while his wavy brown hair adds texture to the composition. The model is posing indoors against a plain, neutral-toned backdrop, which creates a soft, diffused lighting effect that emphasizes the details of the clothing and accessories. The photograph is shot in portrait orientation with a medium framing.