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  • 'La Famiglia' 2026 Ad Campaign 2026 - image 580789
BrandGucci
Project'La Famiglia' 2026 Ad Campaign
Black leather Gucci loafers with crossed legs in a studio setting show high-fashion footwear and an androgynous aesthetic.

Gucci 'La Famiglia' 2026 Ad Campaign 2026

Associated creatives

Demna
DemnaGucci Creative Director
Mau Morgó
Mau MorgóCreative Director
Catherine Opie
Catherine OpiePhotographer
Alex Consani
Alex ConsaniModels
Cheng Xu
Cheng XuModels
Dongliang He
Dongliang HeModels
Francois Deaconu
Francois DeaconuModels
Henry Rank
Henry RankModels
Keygon Baxter
Keygon BaxterModels
Khadim Sock
Khadim SockModels
Kit Butler
Kit ButlerModels
Lila Moss
Lila MossModels
Loic Paulmier
Loic PaulmierModels
Maartje Convens
Maartje ConvensModels
Mariacarla Boscono
Mariacarla BosconoModels
Mathilda Gvarliani
Mathilda GvarlianiModels
Michael Oder
Michael OderModels
Moutti Khatri Foltz
Moutti Khatri FoltzModels
Elena Stepaniuk
Elena StepaniukManicurist

Tags

loafersleatherfootweartrouserscrossed legs

Description

An eye-level shot shows an androgynous subject with crossed legs wearing black, shiny, leather loafers with the Gucci logo on them. The loafers are the primary subject, reflecting light in a studio environment. The crossed legs are clad in black trousers. The color palette is limited to black and neutral grey, which gives the image a stark appearance. The texture of the leather and fabric is prominent, adding a tactile element to the visual. The image is shot in a photo studio environment with soft, diffused lighting. Overall, the composition conveys an editorial aesthetic.