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BrandKunsthal Extra City
ProjectBrand Identity
An illuminated stone architectural relief featuring crossed neon tubes against a dark background for Kunsthal Extra City.

Kunsthal Extra City Brand Identity 2021

Associated creatives

Ward Heirwegh
Ward HeirweghGraphic Design

Tags

stone relief with neon tubesstone reliefneon tubesilluminated architectural reliefarchitectural relief

Description

This image presents an architectural detail for the Kunsthal Extra City brand identity project, designed by Ward Heirwegh with graphic design. An ornate stone relief is set within a dark arched alcove and sharply illuminated by intersecting neon light tubes forming an X shape. The surrounding environment is cast in deep shadow, emphasizing the glowing linear elements against the classical stonework. The high-contrast lighting creates a dramatic interplay between historical masonry and contemporary graphic intervention. The composition is captured in a horizontal orientation with a low-key aesthetic.

Style

Horizontal, Cinematic, Moody, Matte

Techniques

Low-key / chiaroscuro

Context

Advertising Campaign