Brand Identity 2021

Description

This image displays a directional sign for a bookshop mounted on a dark metal wire mesh frame, which is attached to a textured concrete block wall. The wall shows natural weathering, including hairline cracks and minor surface imperfections. A simple white paper sign featuring a left-pointing arrow and the word Bookshop is secured to the mesh. The lighting is neutral and directional, highlighting the tactile qualities of both the rough masonry and the industrial mesh framing. Ward Heirwegh created the graphic design for this brand identity project for Kunsthal Extra City.

Style

Editorial, Vertical, Clean

Techniques

Typography

Color

Background

Concrete Texture

Context

Advertising Campaign