Kronenbourg 1664 The Fresh / French Way 2024

Description

This brand film titled The Fresh French Way for Kronenbourg 1664 explores the history of the French beer brand through archival print advertising, historical packaging, and graphic typography. The video transitions between minimalist blue and white title cards and montages of vintage print advertisements showcasing the brand evolution over decades. Modern concert footage featuring crowds holding up smartphones appears alongside clean product shots of beer bottles with condensation. The sequence concludes with bold red and blue title cards introducing the refreshed brand positioning created by agency Rosbeef!.