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BrandKith
ProjectSpring 2024 Ad Campaign
Full-length portrait of a Black man wearing an off-white bomber jacket, white track pants with green stripes, and a baseball cap.

Kith Spring 2024 Ad Campaign 2024

Associated creatives

Ronnie Fieg
Ronnie FiegKith Creative Director
John Leguizamo
John LeguizamoTalent
Andrew Schulz
Andrew SchulzTalent
Jimmy Butler
Jimmy ButlerTalent
Josh Hart
Josh HartTalent
Ray Romano
Ray RomanoTalent
Victor Cruz
Victor CruzTalent
and Anarcius Jean
and Anarcius JeanTalent

Tags

black manman wearing bomber jacketoff white bomber jacketwhite track pantsgreen striped track pantssage green baseball capgreen crossbody bagblack shopping bagbeverage cup

Description

This studio portrait from the Kith Spring 2024 ad campaign captures a Black man standing against a clean white seamless background. He wears an off-white lightweight bomber jacket layered over a light blue button-down shirt, paired with white track pants featuring dark green side stripes. His accessories include a sage green baseball cap, a dark green crossbody bag, and strappy footwear. He holds a dark beverage cup in one hand and a black shopping bag in the other. The lighting is bright and evenly diffused, highlighting the texture of the garments and creating a clean, modern commercial aesthetic.

Style

Lifestyle, Vertical, Clean

Industries

Streetwear

Color

Off-White (50%)
Forest Green (30%)
Sage (20%)

Background

White Seamless

Context

Advertising Campaign