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Brand
KitchenAid
ProjectI Love the Racks

KitchenAid I Love the Racks 2024

Associated creatives

Flavor
FlavorPost Production / VFX
Another Country
Another CountryMusic / Sound
Whirlpool Corporation - WoW Studios
Whirlpool Corporation - WoW StudiosAgency / Creative
Cutters Studios
Cutters Studios
Dictionary Films
Dictionary FilmsProduction
Barking Owl
Barking OwlMusic / Sound

Tags

kitchenaid dishwasherdishwasherbald man with mustachebald manman in red sweaterred sweaterkitchenaid plate

Description

This commercial video for KitchenAid titled Love the Racks combines party scenes with dramatic product shots of a dishwasher. A bald man with a mustache wearing a red knitted sweater and gold chain reacts with awe to the glowing, quiet interior of an open KitchenAid dishwasher. Throughout the spot, ceramic plates featuring custom typography and reviews are loaded into the racks. The warm interior lighting and intimate party atmosphere highlight the appliance's features in a home setting.