Kiehl’s Summer Skin Feels Campaign 2024

Description

This portrait from the Summer Skin Feels campaign features a young Black woman with long braided hair and glowing skin, holding up a jar of Kiehl's cream. She wears a blue patterned top with cut-out detailing against a sunset sky backdrop framed by silhouetted palm tree fronds. The lighting creates a warm, sun-drenched atmosphere that highlights the natural beauty aesthetic of the skincare product. Creative direction is led by Candice Agius with production by Lauren King and Chantelle Love.

Style

Vertical, Commercial, Warm, Golden Hour

Techniques

Natural light

Industries

Skincare

Color

Background

Sunset Sky

Context

Advertising Campaign