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Brand
Kiehl’s
ProjectSummer Skin Feels Campaign
Woman wrapped in white towel applying skincare cream to her cheek against a blue tiled background with Kiehl's logo

Kiehl’s Summer Skin Feels Campaign 2024

Associated creatives

Candice Agius
Candice AgiusCreative Director
Adrian Price
Adrian PricePhotographer
Molly Warkentin
Molly WarkentinMake-up Artist
Travis Balcke
Travis BalckeHair Stylist
Lauren King
Lauren KingProducer
Chantelle Love
Chantelle LoveProducer
Kate Harper
Kate HarperFashion Stylist
Mike Fill
Mike FillSet Designer

Tags

woman applying skincare creamwoman applying creamapplying skincare creamwoman in white towelwhite towel on headskincare creamwoman

Description

This beauty editorial photograph for Kiehl's Summer Skin Feels campaign, directed by Candice Agius, features a young woman with a white towel wrapped around her head. She is gently applying a white skincare cream to her cheek with a finger displaying subtle nail art. The lighting is soft and warm, highlighting her glowing skin against a deep blue tiled background. The composition is intimate and focused, emphasizing the fresh, natural beauty aesthetic of the skincare product.

Style

Editorial, Vertical, Warm, Clean

Techniques

Natural light

Industries

Skincare

Color

Pure White (60%)

Background

Bathroom

Context

Advertising Campaign