Kenneth Cappello, Photographer, Los Angeles

Description

This close-up beauty image features a macro view of lips receiving an application of glossy pink lip gloss from a white applicator wand. The composition is presented in a triple-pane triptych layout with a repeating sequence. Bold black typography appears across the bottom of the frame displaying brand and collaborator names. The lighting is bright and direct, highlighting the reflective sheen on the lips and the texture of the cosmetic wand. The color palette emphasizes rich pink tones contrasted against white packaging and dark skin tones.

Style

Editorial, Horizontal, Saturated, Warm

Techniques

Typography, Macro

Industries

Cosmetics

Color

Context

Advertising Campaign, Digital / Display Advertising