Gucci Gucci 2026 Bag Campaign 2026

Description

Model Kate Moss poses for the Gucci 2026 Bag Campaign, photographed by Mert & Marcus with creative direction by Demna and styling by Dogukan Nesanir. Moss crouches against a seamless background upholstered in the signature GG monogram pattern, wearing matching monogram thigh-high stiletto boots and large gold interlocking GG earrings. She carries a GG canvas Boston bag accented with a red and green web stripe, brown leather handles, and a luggage tag. The composition features central white Gucci typography across the frame with dramatic beauty lighting and smoky eye makeup.

Style

Vertical, Commercial, Sensual, Maximalist

Techniques

Beauty Light

Industries

Luxury Fashion Houses

Color

Background

Typographic

Context

Advertising Campaign