Junction House Brand Identity 2018

Description

This graphic design project for Junction House showcases a stark architectural composition featuring stacks of vibrant blue books. On the left, a tall vertical stack stands firmly on a dark planar surface, while a smaller horizontal stack rests on the right. The deep blue spines feature debossed typography against white page edges. The monochromatic dark grey backdrop creates high contrast and deep shadows, emphasizing the geometric forms of the stacked volumes.

Style

Horizontal, Commercial, Monochrome, Clean, Minimalist

Techniques

Typography

Color

Background

Black Seamless

Context

Advertising Campaign, Digital / Display Advertising