Junction House Brand Identity 2018

Description

This project showcases the brand identity design for Junction House created by Vanderbrand. The composition features a vibrant blue book with detailed embossed typography partially slid out from a clear acrylic or plastic slipcase. The objects are presented on a dark, neutral surface with clean, directional lighting that highlights the dimensional relief of the debossed lettering across the cover. The minimalist arrangement emphasizes the rich texture, saturated color contrast, and precise tactile elements of the packaging design.

Style

Horizontal, Commercial, Clean, Minimalist

Techniques

Emboss & Deboss

Color

Background

Black Seamless

Context

Advertising Campaign