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  • ·Jordanluca Underwear 2.0 2024 Campaign
BrandJordanluca
Project'Underwear 2.0' 2024 Ad Campaign
Close up of a person's torso wearing grey Jordanluca briefs with a wide white branded waistband while sitting on concrete stairs.

Paolo Colaiocco, Photographer,

Associated creatives

Jordan Bowen & Luca Marchetto
Jordan Bowen & Luca MarchettoJordanluca Creative Directors
IMM Agency Group
IMM Agency GroupAgency
Paolo Colaiocco
Paolo ColaioccoPhotographer
Eric Brain
Eric BrainArt Director
Jamie Yates
Jamie YatesModels
Tytiah Blake
Tytiah BlakeCasting Director
Unit C
Unit CCasting Director

Tags

athletic man seated

Description

A close-up shot of a person's torso, featuring the prominent branded waistband of grey cotton briefs. The elastic waistband is white and displays the Jordanluca name and lion iconography repeatedly. The model is positioned on a set of industrial concrete stairs, with the surrounding area cast in deep shadows. The composition focuses on the texture of the fabric and the athletic physique of the subject. Natural light highlights the contours of the abdomen and thighs, creating high-contrast shadows across the lower body.

Style

Lifestyle, Editorial

Techniques

Natural light

Industries

Lingerie & Underwear