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  • ·Jordanluca Underwear 2.0 2024 Ad Campaign
BrandJordanluca
Project'Underwear 2.0' 2024 Ad Campaign
Close-up of a person wearing a white button-down shirt, dark denim jeans with a silver zipper, and branded Jordanluca white underwear.

Jordanluca 'Underwear 2.0' 2024 Ad Campaign 2024

Associated creatives

Jordan Bowen & Luca Marchetto
Jordan Bowen & Luca MarchettoJordanluca Creative Directors
IMM Agency Group
IMM Agency GroupAgency
Paolo Colaiocco
Paolo ColaioccoPhotographer
Eric Brain
Eric BrainArt Director
Jamie Yates
Jamie YatesModels
Tytiah Blake
Tytiah BlakeCasting Director
Unit C
Unit CCasting Director

Tags

Description

This close-up editorial image from the Jordanluca Underwear 2.0 2024 ad campaign features an individual wearing a crisp white cotton button-down shirt that is left partially unbuttoned. The shirt is worn tucked into dark raw denim jeans that feature prominent orange contrast stitching and a visible metallic silver zipper closure. Peeking out from beneath the waistline of the jeans is a white branded waistband that reads JORDANLUCA in black sans-serif lettering. The lighting is soft and neutral, highlighting the textures of the fabric, from the smooth cotton of the shirt to the sturdy weave of the denim. The framing is intimate, focusing on the details of the garments and the styling choice of layered attire.

Style

Lifestyle, Editorial

Techniques

Natural light

Industries

Lingerie & Underwear