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  • ·Jo Malone Veggies Campaign with Giant Carrot Prop
BrandJo Malone
ProjectVeggies
Model wearing a polka dot dress and bunny headpiece balancing a giant oversized carrot on her shoulder in an open grassy field.

Jo Malone Veggies 2026

Associated creatives

Toby Coulson
Toby CoulsonPhotographer
Liz Taw
Liz TawHair Stylist
Marie Bruce
Marie BruceMakeup Artist
Lisa Dymph Megens
Lisa Dymph MegensCasting Director
Cassady Clover
Cassady CloverModel
Lydia Reid
Lydia ReidModel

Tags

giant carrot propgiant carrotoversized carrotwoman in polka dot dresspolka dot dressrabbit bonnetbunny headpiecerabbit ears hatyoung woman standingwoman carrying carrot

Description

Photographed by Toby Coulson for Jo Malone's Veggies project, a model stands in a dry grass meadow balancing an oversized sculpted carrot across her shoulders. She is styled in a cream polka-dot dress, knee-high socks, boots, and a sculpted white rabbit bonnet with upright ears. Hair styling is by Liz Taw with makeup by Marie Bruce. The shot utilizes soft natural daylight against an expansive open sky and grassy field landscape, creating a whimsical and surreal pastoral tableau.

Style

Editorial, Vertical, Surreal, playful

Techniques

Natural light

Industries

Fragrance

Color

Burnt Orange (40%)
Cream (30%)

Background

Meadow

Context

Advertising Campaign