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  • ·Jo Malone Veggies Campaign by Toby Coulson
BrandJo Malone
ProjectVeggies
Model wearing a mouse ear hat and polka dot dress holding giant beetroots and a maroon perfume bottle in an open grassy field.

Jo Malone Veggies 2026

Associated creatives

Toby Coulson
Toby CoulsonPhotographer
Liz Taw
Liz TawHair Stylist
Marie Bruce
Marie BruceMakeup Artist
Lisa Dymph Megens
Lisa Dymph MegensCasting Director
Cassady Clover
Cassady CloverModel
Lydia Reid
Lydia ReidModel

Tags

model holding beetrootswoman holding beetrootsgiant beetrootsbeetroots with greenspolka dot dresswhite polka dot dressfelt animal hatmouse ear hatfragrance bottleburgundy perfume bottle

Description

Shot by photographer Toby Coulson for Jo Malone's 'Veggies' campaign, this whimsical image features a model standing outdoors in a lush meadow under soft overcast light. She wears a tailored animal ear felt cap and a short, pleated cream dress covered in black polka dots. Cradled in her arms is an oversized harvest of fresh beetroots with lush green leaves, nestled around a deep burgundy fragrance bottle. The composition combines pastoral earthiness with eccentric high-fashion styling.

Style

Editorial, Vertical, playful, Earthy

Techniques

Natural light

Industries

Fragrance

Color

Cream (50%)
Burgundy (30%)
Jet Black (20%)

Background

Meadow

Context

Advertising Campaign