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  • ·Jil Sander Spring 2024 Campaign Editorial Portrait
BrandJil Sander
ProjectSpring 2024 Ad Campaign
Close-up of a model wearing a wide-brimmed frayed straw hat and a white shirt with blue floral prints against a rocky shore background

Jil Sander Spring 2024 Ad Campaign 2024

Associated creatives

Lucie and Luke Meier
Lucie and Luke MeierJil Sander Creative Directors
Heiko Keinath
Heiko KeinathArt Director
Nikki McClarron
Nikki McClarronPhotographer
 Stephen Kidd
 Stephen KiddDirector
Nadine Kirilova
Nadine KirilovaModels
Pascal Thulin
Pascal ThulinModels
Malina Joseph Gilchrist
Malina Joseph GilchristStylist
Daniela Magginetti
Daniela MagginettiHair
Michiko Ikeda
Michiko IkedaMakeup
Julia Lange
Julia LangeCasting Director

Tags

woman wearing wide brimmed hatwide brimmed hatstraw hatwoman in white shirtwhite shirtfloral print shirtmodel profile portraitwoman profile

Description

This close-up portrait from the Jil Sander Spring 2024 ad campaign features a model captured outdoors near a rocky shore. The subject wears a wide-brimmed straw hat with a heavily frayed, textured edge and a white collared shirt decorated with expressive blue floral illustrations. Natural sunlight casts soft leaf or branch shadows across the garment and profile. The composition focuses intimately on the subject's profile, highlighting delicate skin tones, minimal makeup, and natural textures. Nikki McClarron photographed the campaign under the creative direction of Lucie and Luke Meier with art direction by Heiko Keinath.

Style

Editorial, Horizontal, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Cream (70%)
Royal Blue (30%)

Background

Rocky Coast

Context

Advertising Campaign