Jil Sander Spring 2024 Ad Campaign 2024

About

This close-up portrait from the Jil Sander Spring 2024 ad campaign features a model captured outdoors near a rocky shore. The subject wears a wide-brimmed straw hat with a heavily frayed, textured edge and a white collared shirt decorated with expressive blue floral illustrations. Natural sunlight casts soft leaf or branch shadows across the garment and profile. The composition focuses intimately on the subject's profile, highlighting delicate skin tones, minimal makeup, and natural textures. Nikki McClarron photographed the campaign under the creative direction of Lucie and Luke Meier with art direction by Heiko Keinath.