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BrandJil Sander
ProjectFall 2026 Ad Campaign
Model Daisuke Ueda wearing a dark charcoal suit standing on an asphalt tarmac behind a red barrier for Jil Sander.

Jil Sander Fall 2026 Ad Campaign 2026

Associated creatives

Simone Bellotti
Simone BellottiJil Sander Creative Director
Frey & Barth
Frey & BarthAgency
Carina Frey & Stefanie Barth
Carina Frey & Stefanie BarthArt Direction
Moni Haworth
Moni HaworthPhotographer/Director
Edie Campbell
Edie CampbellModels
Daisuke Ueda
Daisuke UedaModels
Charlotte Collet
Charlotte ColletStylist
Hella Keck
Hella KeckSet Designer
“If This Is Hell” by Space Afrika ft. Deuén
“If This Is Hell” by Space Afrika ft. DeuénOriginal Music

Tags

daisuke uedadaisuke ueda jil sandereast asian manman in grey suitcharcoal suitdark grey suittailored wool suitsingle breasted suitwhite collared shirtred barrierred partition

Description

Photographed by Moni Haworth for the Jil Sander Fall 2026 Ad Campaign, model Daisuke Ueda stands outdoors on an open asphalt runway. He wears a tailored charcoal grey single-breasted suit over a crisp white collared shirt, complemented by tan footwear and positioned behind a glossy red partition barrier. The scene is illuminated by overcast natural light against a muted backdrop of distant fields and mountain ranges. Creative direction is led by Simone Bellotti with art direction from Carina Frey and Stefanie Barth, styled by Charlotte Collet.

Style

Editorial, Vertical, Minimalist

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Charcoal (70%)
Pure White (20%)

Background

Road

Context

Advertising Campaign