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BrandJil Sander
ProjectFall 2026 Ad Campaign
Jil Sander beige structured shoulder bag placed on a purple velvet-draped armchair on an asphalt lot.

Jil Sander Fall 2026 Ad Campaign 2026

Associated creatives

Simone Bellotti
Simone BellottiJil Sander Creative Director
Frey & Barth
Frey & BarthAgency
Carina Frey & Stefanie Barth
Carina Frey & Stefanie BarthArt Direction
Moni Haworth
Moni HaworthPhotographer/Director
Edie Campbell
Edie CampbellModels
Daisuke Ueda
Daisuke UedaModels
Charlotte Collet
Charlotte ColletStylist
Hella Keck
Hella KeckSet Designer
“If This Is Hell” by Space Afrika ft. Deuén
“If This Is Hell” by Space Afrika ft. DeuénOriginal Music

Tags

jil sander handbagbeige leather handbagstructured shoulder bagpurple velvet armchairdraped armchairvelvet armchair

Description

A campaign still for Jil Sander's Fall 2026 collection showcasing a structured beige leather handbag set against an oversized armchair. The chair is completely covered in draped, ruffled lilac velvet fabric and placed outside on open asphalt. The frame carries a grainy, lo-fi aesthetic with muted cool tones, accompanied by bold JIL SANDER typography along the bottom edge.

Style

Vertical, Commercial, Grainy, Tactile

Techniques

VHS / lo-fi

Industries

Luxury Fashion Houses

Color

Lilac (70%)
Beige (30%)

Background

Road

Context

Advertising Campaign