Jil Sander Fall 2023 Ad Campaign 2023

Description

Photographed by Chris Rhodes for the Jil Sander Fall 2023 advertising campaign under the creative direction of Lucie and Luke Meier, this vertical portrait features model Kiki Willems. Willems is framed in an intense close-up against a solid black background, wearing an embellished floral headwrap and sequined top styled by Poppy Kain. The composition utilizes direct, theatrical lighting that illuminates her pale complexion and subtle makeup against deep shadows. Bold red Jil Sander typography is set across the lower third, accompanied by collection credit text.

Style

Vertical, Commercial, Moody, Graphic

Techniques

Low-key / chiaroscuro

Industries

Luxury Fashion Houses

Color

Background

Black Seamless

Context

Advertising Campaign