Jil Sander Fall 2023 Ad Campaign 2023

Description

Captured in high-contrast black and white from a low angle, model Kiki Willems looks upward against a bright overcast sky for the Jil Sander Fall 2023 advertising campaign photographed by Chris Rhodes. She is styled by Poppy Kain in a structured, oversized dark wool coat over a zip-front top and a fitted knit hood covering her head and neck. Bold Jil Sander branding is overlaid across the chest area above fine campaign typography. The visual direction features minimalist styling and crisp tonal values under diffused natural daylight.

Style

Vertical, Commercial, Monochrome, Minimalist

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Background

Overcast Sky

Context

Advertising Campaign