Jared Lawton, Production Designer, New York

Description

A silver and green running shoe is suspended vertically against a solid dark background in this conceptual prop styling project by Jared Lawton. Multiple brightly colored electronic cables with jack plugs are connected to various points along the upper and sole of the sneaker, extending outward in sweeping curves toward the right side of the frame. Below the sneaker, two small LED panel lights rest on the dark, reflective surface, casting a soft glow upward. The composition utilizes dramatic low-key lighting to emphasize the textures of the athletic footwear and the sleek lines of the trailing wires. The meticulous placement of props highlights a technical, artistic approach to product presentation.

Style

Artistic, Vertical, Moody, Polished

Techniques

Low-key / chiaroscuro

Industries

Sportswear

Color

Background

Black Seamless

Context

Advertising Campaign