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Jamie Macfadyen, Photographer, Sydney

About

This thirty-second commercial utilizes a dynamic split-screen format, pairing live-action vignettes with vibrant, brightly colored macro imagery of fresh fruit, ingredients, and smoothies. The live-action segments feature various talent engaged in outdoor recreational activities, surfing, and playful social settings. Alongside these scenes, matching graphic compositions display sliced pineapples, splashing berries, and branded beverage cups against solid, saturated backdrops. The framing combines horizontal and vertical split layouts with energetic pacing and bright color grading. Directed by Jamie Macfadyen in Sydney.

Keywords

split screen commercial videosplit screen videocommercial videomacro fruit imageryfruit imagerysmoothie commercial

Styles

HorizontalCommercialSaturatedWarm

Industries

Fast Food

Context

TVC / TV Commercial
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