James Dean, Set Designer, Los Angeles

Description

This commercial advertisement features a modern brown and black cylindrical waste receptacle as the hero object positioned prominently in the foreground on a glossy light-tiled floor. In the background to the right, a distinctive mid-century style wooden chair with a dark curved seat sits against a clean, minimal interior setting. The lighting is bright and even, highlighting the wood-grain texture and smooth dark trim of the receptacle. Text elements at the top read 'NEW ENHANCE' followed by 'Design a receptacle to match your designer chair,' while product configuration icons and the Rubbermaid Commercial Products logo appear in the lower corners. Art direction, set design, and prop styling were executed by James Dean.

Style

Vertical, Commercial, Clean, Minimalist

Techniques

Typography, 3D render / CGI

Industries

Specialty Retailers

Color

Background

Concrete Texture

Context

Advertising Campaign