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IKEA It's Not A Mistake 2024

About

This commercial spot for IKEA titled It's Not A Mistake depicts a woman completing a transaction at a retail checkout counter and receiving a receipt from a cashier. She smiles, examines her receipt, and then walks through sliding glass doors carrying large shopping bags out into the parking lot. The scene is shot in a brightly lit retail environment with a cinematic and observational documentary feel.

Brand

IKEA

Project

IKEA It's Not A Mistake 2024

Keywords

woman at checkoutwomancheckoutcashiershopping bags

Credits

Zig
Agency / Creative
Reginald Pike
Production
Blue Highway
Technicolour
Post Production / VFX
Vapor Music
Music / Sound

Styles

HorizontalCinematicMonochromeClean

Industries

Big Box Retail

Background

Retail Store

Context

TVC / TV Commercial
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