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ProjectCry Baby

Hyundai Cry Baby 2025

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This cinematic commercial video for Hyundai titled Cry Baby follows a woman and an infant transitioning from a dimly lit modern interior to a peaceful electric vehicle drive. The narrative contrasts quiet domestic moments with futuristic autonomous driving sequences featuring a modern electric car parked outside a contemporary home at night. Created by INNOCEAN Berlin and Zauberberg Productions, the piece utilizes low-key lighting and atmospheric colour grading to evoke a calm, futuristic mood.