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Brand
HUGO
ProjectHUGO Summer 2025 Lookbook
Male model in a beige short set with a tactical chest rig, dark sunglasses, and black combat boots against a neutral studio backdrop.

HUGO HUGO Summer 2025 Lookbook 2025

Associated creatives

William Arcand
William ArcandPhotographer
Gro Curtis
Gro CurtisFashion Editor/Stylist
Jody Cuberli
Jody CuberliHair Stylist
Kenny Campbell
Kenny CampbellMakeup Artist
Benedikt Verheyen
Benedikt VerheyenCasting Director
Julie Sinios
Julie SiniosCasting Director
Daniela Echeverri
Daniela EcheverriProducer
Lieve Auw
Lieve AuwModel
Limamu Mbaye
Limamu MbayeModel
Noah Herbst
Noah HerbstModel
Tinka Carleton-Smith
Tinka Carleton-SmithModel

Tags

male model standingmale modelman standingtactical harness vesttactical chest bagutility harnessbeige short setbeige shirt and shortsmatching two piece setblack wrap sunglasseswrap sunglassesblack combat bootscombat boots

Description

A full-length studio lookbook shot for the HUGO Summer 2025 collection photographed by William Arcand and styled by Gro Curtis. A male model stands facing forward wearing a textured beige short-sleeved button-up shirt over a black long-sleeved undershirt, paired with matching loose-fitting beige shorts. Across his chest is a tan tactical utility harness with dual zip pouches and webbed straps. The styling is completed with wrap-around dark sunglasses, ribbed white crew socks with black stripes, and heavy black lace-up combat boots set against a smooth gradient grey studio seamless.

Style

Vertical, Clean, Minimalist

Techniques

Soft Light

Industries

Menswear

Color

Beige (50%)
Jet Black (30%)

Background

Grey Seamless

Context

Lookbook