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Brand
HUGO
ProjectHUGO Summer 2025 Lookbook
Model wearing a tan t-shirt layered over a white shirt, black trousers, sunglasses, and a crossbody bag against a grey backdrop.

HUGO HUGO Summer 2025 Lookbook 2025

Associated creatives

William Arcand
William ArcandPhotographer
Gro Curtis
Gro CurtisFashion Editor/Stylist
Jody Cuberli
Jody CuberliHair Stylist
Kenny Campbell
Kenny CampbellMakeup Artist
Benedikt Verheyen
Benedikt VerheyenCasting Director
Julie Sinios
Julie SiniosCasting Director
Daniela Echeverri
Daniela EcheverriProducer
Lieve Auw
Lieve AuwModel
Limamu Mbaye
Limamu MbayeModel
Noah Herbst
Noah HerbstModel
Tinka Carleton-Smith
Tinka Carleton-SmithModel

Tags

tan t shirtbeige t shirtshort sleeve t shirtwhite collared shirtwhite button down shirtlayered shirtblack trousersblack pantsblack dress pantsblack crossbody bagcrossbody bagblack sling bagblack sunglassesdark sunglasses

Description

A full-length studio lookbook portrait for the HUGO Summer 2025 collection, shot by photographer William Arcand with styling by Gro Curtis. The male model poses against a neutral grey seamless backdrop wearing a beige short-sleeve pocket t-shirt layered over a crisp white long-sleeve collared shirt. The outfit is paired with tailored black trousers, a leather belt, dark dress shoes, wrap-style black sunglasses, and a black leather crossbody sling bag. Soft, diffused studio lighting creates smooth shadows and clean highlights across the ensemble.

Style

Editorial, Vertical, Clean, Minimalist

Techniques

Soft Light

Industries

Menswear

Color

Jet Black (40%)
Camel (30%)
Pure White (20%)

Background

Grey Seamless

Context

Lookbook