Jeranimo van Russel, Model,

Description

Two young men sit inside a small white rowboat floating along the coastal surf in this black-and-white fashion portrait for the HUGO SS25 campaign. Photographed from an elevated over-the-shoulder perspective, the foreground figure wears a dark HUGO branded baseball cap and an open striped collared shirt. Across from him, the second model looks out toward the shoreline wearing a light short-sleeve shirt featuring custom graphic text across the back. A pair of white sneakers rests on the boat deck amidst bright natural sunlight and monochrome tonal contrast.

Style

Vertical, Commercial, Monochrome

Techniques

Natural light

Industries

Designer Fashion

Color

Background

Ocean

Context

Advertising Campaign