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A male model poses in a white shirt and denim shorts against a blue wall, while a second model appears in soft focus on the right.

HUGO HUGO SS25 Campaign 2025

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A young adult male is the primary focus, standing against a light blue textured wall. He wears a loose-fitting white short-sleeve button-down shirt with a black logo and light blue denim shorts with a black belt. His white sandals complement his casual attire. A necklace is visible around his neck. Another person stands in the background to the right, slightly out of focus, wearing a pink top and denim shorts. The photograph is taken in a studio with bright lighting, highlighting the textures of the wall and clothing. The composition emphasizes the model's relaxed pose and contemporary fashion style.