HUGO HUGO SS25 Campaign 2025

Description

Three young adults are posing in the back of a white pickup truck near a beach. Two men are sitting, while a woman stands between them. The man on the left has brown hair and is wearing a blue t-shirt with the Hugo logo and light wash jeans. The man on the right has curly brown hair and wears a white t-shirt with the Hugo logo and light wash jeans. The woman in the center wears a white t-shirt and light wash jeans. A blue Hugo branded hat is slung across the man on the right's lap. The backdrop features a beach with ocean views under a bright daytime sky. Red buoys are visible near the beach. The image is shot at eye level.