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BrandHUGO
ProjectHUGO SS25 Campaign
Two men in a small boat on a black and white beach scene. One wears a HUGO cap and the other a white shirt with graphic text.

HUGO HUGO SS25 Campaign 2025

Associated creatives

Théo de Gueltzl
Théo de GueltzlPhotographer
Stefanie Klopf
Stefanie KlopfFashion Editor/Stylist
Stephan Dimu
Stephan DimuArt Director
Gloria Rico
Gloria RicoMakeup Artist
Rubén Mármol
Rubén Mármol
Monika Domarke
Monika DomarkeCasting Director
Daniela Echeverri
Daniela EcheverriProducer
Cristi Haina
Cristi HainaModel
Jeranimo van Russel
Jeranimo van RusselModel
Louis Baines
Louis BainesModel
Meg Dmitruk
Meg DmitrukModel

Tags

menboatbeachbaseball capstriped shirtgraphic shirt

Description

A black and white medium shot depicts two men in a small boat on a beach. One man is wearing a baseball cap with 'HUGO' in bold letters and a striped shirt. The other man is wearing a white shirt with graphic text on the back. One of the men has a bare foot showing. The boat sits on a sandy beach with a blurred ocean in the background. The sky is overcast, creating soft, diffused lighting. The boat's structure and the details of the clothing are well-defined. The overall composition has a vintage, minimalist feel.