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BrandHOWL
ProjectBrand Identity
Two white business cards with black typography displayed against a solid dark background

HOWL Brand Identity 2019

Associated creatives

Actual Source
Actual SourceGraphic Design

Tags

business card designbusiness cardcard designhowl brandinghowl brand identitybrand identitytypographic layouttypography

Description

This graphic design piece showcases the brand identity for HOWL through a minimalist business card presentation. Two white rectangular cards are displayed against a solid black background. The left card features the bold uppercase wordmark HOWL centered in black sans-serif typography. The right card presents contact details, including owner and photographer Darrell Mathes alongside phone, web, and email information. The composition utilizes clean geometry and high-contrast monochrome tones.

Style

Horizontal, Commercial, Clean, Minimalist

Techniques

Typography

Color

Pure White (30%)
Jet Black (70%)

Background

Solid Colour

Context

Advertising Campaign, Website / Web