PNC Bank Hoist This Cone Ice Cream 2026

About

This commercial video for the Hoist This Cone Ice Cream project by PNC Bank features soft serve ice cream being continuously dispensed from a machine. The ice cream fills a waffle cone that is held upside down inside an orange traffic cone bearing the PNC Bank logo. The background consists of a brushed stainless steel surface. The shot uses a horizontal framing style with clean commercial lighting.