H&M Summer 2025 2025

About

This striking monochrome portrait features a model wearing a heavy, beaded white statement necklace against a minimalist light backdrop. Photographed by Lala Serrano for H&M's Summer 2025 campaign, the tight framing focuses intimately on the subject's face and collarbone. The lighting is soft and even, highlighting the textured beads of the necklace and the clean composition. The styling emphasizes sculptural jewelry within a commercial fashion context.