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Brand
H&M
ProjectSummer 2025
Close-up portrait of a woman wearing a chunky white statement necklace against a seamless white background

H&M Summer 2025 2025

Associated creatives

Eliana Masgalos
Eliana MasgalosDesigner
Lala Serrano
Lala SerranoPhotographer
Yuji Okuda
Yuji OkudaHair Stylist
Regina Törnwall
Regina TörnwallMakeup Artist
Jessica Martinelli
Jessica MartinelliCasting Director
Mia Armstrong
Mia ArmstrongModel
Raynara Negrine
Raynara NegrineModel
Rosalieke Fuchs
Rosalieke FuchsModel

Tags

woman wearing statement necklacestatement necklacewhite necklacewoman portraitmodel portraitwoman wearing white necklace

Description

This striking monochrome portrait features a model wearing a heavy, beaded white statement necklace against a minimalist light backdrop. Photographed by Lala Serrano for H&M's Summer 2025 campaign, the tight framing focuses intimately on the subject's face and collarbone. The lighting is soft and even, highlighting the textured beads of the necklace and the clean composition. The styling emphasizes sculptural jewelry within a commercial fashion context.