Brand
ProjectSummer 2025

H&M Summer 2025 2025
Associated creatives
Tags
Description
This fashion campaign image for H&M Summer 2025 features a model posing against a clean white backdrop. She wears a structured, strapless beige mini dress embellished with distinctive seashell detailing along the plunging neckline. The portrait is captured with soft, even lighting that highlights the textured fabric of the garment and the natural styling. Photography by Lala Serrano, with design by Eliana Masgalos, hair by Yuji Okuda, makeup by Regina Törnwall, and casting by Jessica Martinelli.


