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Model wearing a beige open-knit fringed dress against a clean white seamless studio background.

H&M Summer 2025 2025

About

This fashion campaign portrait for H&M Summer 2025 was captured by photographer Lala Serrano. The image features a model wearing a long beige open-knit dress with fringe detailing along the hemline, posed against a minimal white seamless studio background. Hair styling was provided by Yuji Okuda, with makeup by Regina Törnwall. The composition utilises clean, bright studio lighting that highlights the textured knit fabric.

Brand

H&M

Project

H&M Summer 2025 2025

Keywords

model in beige knit dressbeige knit dressknit dresswoman in knit dressfringed dressbeige dress

Credits

Eliana Masgalos
Designer
Lala Serrano
Photographer
Yuji Okuda
Hair Stylist
Regina Törnwall
Makeup Artist
Jessica Martinelli
Casting Director

Styles

VerticalCommercialCleanMinimalist

Techniques

Natural light

Industries

High Street Fashion

Background

White Seamless

Context

Advertising Campaign