Brand
ProjectH&M Studio F/W 24 Lookbook

H&M H&M Studio F/W 24 Lookbook 2024
Associated creatives
Tags
Description
A studio portrait from the H&M Studio Fall/Winter 2024 Lookbook, photographed by Karim Sadli with art direction by Emelie Engstrand. Model Loli Bahia poses centered against a neutral, softly shaded grey studio backdrop. She wears an oversized dark charcoal tweed jacket featuring wide padded shoulders and a relaxed cut, paired with a matching structured mini skirt. The soft, directional studio lighting accentuates the heavy woven textile structure and minimal styling.
Style
Editorial, Vertical, Desaturated, Minimalist
Techniques
Soft Light
Industries
High Street Fashion
Color
Charcoal (70%)
Off-Black (30%)
Background
Grey Seamless
Context
Lookbook

