H&M H&M Studio F/W 24 Lookbook 2024

Description

Captured in rich monochrome by photographer Karim Sadli, model Loli Bahia strides along the pavement beneath an architectural steel colonnade. Styled under the art direction of Emelie Engstrand for the H&M Studio Fall/Winter 2024 lookbook, Bahia wears a structured, oversized dark full-length coat layered over dark separates, offset by pointed white pumps. The vertical composition leverages the rhythmic perspective of structural metal pillars against a receding urban roadway.

Style

Editorial, Vertical, Monochrome

Techniques

Natural light

Industries

High Street Fashion

Color

Background

Bridge

Context

Lookbook