H&M presents its New In collection through a series of commercial studio portraits captured by photographer Daniyel Lowden. Featuring model Luka Tesic, the imagery leans into a minimalist aesthetic, utilizing a stark white seamless backdrop and soft, even lighting to highlight the seasonal menswear silhouettes.
The collection showcases a transition in tailored streetwear, pairing oversized double-breasted suit jackets and leather bomber jackets with relaxed, wide-leg trousers. The project maintains a clean, uniform look across all assets, focusing on sharp tailoring and monochromatic layering.
