H&M: New In
Brand
Date
Sep 2026
Description
H&M presents its New In collection through a series of commercial studio portraits captured by photographer Daniyel Lowden. Featuring model Luka Tesic, the imagery leans into a minimalist aesthetic, utilizing a stark white seamless backdrop and soft, even lighting to highlight the seasonal menswear silhouettes. The collection showcases a transition in tailored streetwear, pairing oversized double-breasted suit jackets and leather bomber jackets with relaxed, wide-leg trousers. The project maintains a clean, uniform look across all assets, focusing on sharp tailoring and monochromatic layering.
Style
Vertical, Commercial, Clean, Minimalist
Techniques
Soft Light
Industries
Color
Jet Black
Background
White Seamless
Context
Lookbook
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