H&M
New In
Brand
ProjectNew In
Date
Sep 2026
Description
H&M presents its latest collection, New In, through a series of studio portraits featuring model Luka Tesic. Photographed by Daniyel Lowden, the imagery leans into a minimalist aesthetic, characterising the season's focus on tailored silhouettes and relaxed streetwear staples. The project captures a selection of oversized suiting, structured outerwear, and coordinated accessories against a seamless white backdrop. The execution employs soft light and a clean composition to maintain a commercial focus on the garments' textures and cuts.
Style
Vertical, Commercial, Clean, Minimalist
Techniques
Soft Light
Industries
High Street Fashion
Color
Jet Black
Background
White Seamless
Context
Lookbook
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