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Brand
H&M
ProjectH&M Move Summerwear
Model in grey sports apparel and matching jacket against a concrete wall for H&M Move Summerwear campaign

H&M H&M Move Summerwear 2025

Associated creatives

Boe Marion
Boe MarionPhotographer
Nikola Grozdic
Nikola GrozdicHair Stylist
Marina Andersson
Marina AnderssonMakeup Artist
Olivia Aarnio
Olivia AarnioModel

Tags

woman in grey athletic weargrey athletic wearathletic wearwoman in grey leggingsgrey leggingswoman in crop topcrop topgrey jackettrainers

Description

This portrait from the H&M Move Summerwear campaign features a model posing in a grey sports crop top, matching leggings, socks, and trainers, complemented by an open grey jacket held above her head. Photographed by Boe Marion with hair styling by Nikola Grozdic and makeup by Marina Andersson, the image showcases the athletic apparel against a textured concrete wall and dark studio floor. The clean lighting and contemporary styling highlight the performance wear collection.