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Model with long blonde hair wearing a burgundy varsity jacket over a white shirt and green tie against a white background

H&M H&M man spring campaign 2026 2026

About

This fashion campaign image for the H&M man spring 2026 project features a male model photographed by Drew Vickers. The model has long blonde hair and is wearing a burgundy varsity jacket with white striped ribbing over a crisp white shirt and a green tie. Styled by Isabelle Thiry with makeup by Homa Safar, the subject poses against a clean white studio background with hands tucked into jacket pockets. The composition is captured with soft directional lighting that accentuates the textures of the satin jacket fabric.

Brand

H&M

Project

H&M H&M man spring campaign 2026 2026

Keywords

male model in burgundy varsity jacketburgundy varsity jacketvarsity jacketmale modellong blonde hairblonde hairwhite shirtgreen tie

Credits

Drew Vickers
Photographer
Isabelle Thiry
Fashion Editor/Stylist
Homa Safar
Makeup Artist
Junyeong Baek
Model
Luke Champion
Model

Styles

EditorialHorizontalClean

Industries

High Street Fashion

Background

White Seamless

Context

Advertising Campaign
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