H&M H&M man spring campaign 2026 2026

Description

This portrait for the H&M man spring campaign 2026 features a male model with dark curly hair wearing a white cable-knit sweater draped over his shoulders and a striped button-down shirt. Photographed by Drew Vickers with fashion styling by Isabelle Thiry and makeup by Homa Safar, the subject gazes directly toward the camera against a minimalist neutral backdrop. The lighting is soft and even, highlighting the textured knit fabric and clean composition typical of contemporary fashion portraiture.

Style

Editorial, Vertical, Clean

Techniques

Natural light

Industries

High Street Fashion

Color

Background

White Seamless

Context

Advertising Campaign, Lookbook