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  • ·HM man spring campaign 2026 fashion portrait by Drew Vickers
Model Junyeong Baek wearing a burgundy striped polo shirt layered over a blue shirt against a white backdrop for H&M.

H&M H&M man spring campaign 2026 2026

Associated creatives

Tags

Description

Model Junyeong Baek poses for the H&M man spring campaign 2026, photographed by Drew Vickers with fashion styling by Isabelle Thiry and makeup by Homa Safar. The subject wears a burgundy and white striped polo shirt layered over a light blue button-down shirt, paired with a dark knit sweater draped over the shoulders and greyish-brown trousers. Captured against a clean white backdrop with soft, even studio lighting that accentuates the textured fabrics and layered styling.

Style

Editorial, Vertical, Clean

Techniques

Natural light

Industries

High Street Fashion

Color

Burgundy (50%)
Sky Blue (30%)
Taupe (20%)

Background

White Seamless

Context

Advertising Campaign