H&M Lota 2026
Associated creatives
Tags
Description
This fashion campaign image for H&M, titled Lota and photographed by David Portela, features model Lota Blaskovic wearing a tailored plaid blazer and matching skirt with a buttoned shirt and tie. She stands against a solid dark background while holding a structured handbag under her arm. The composition is captured in a vertical orientation with striking contrast, highlighting the textured tailoring of the ensemble. Hair styling by Cecilie Hildebrandt complements the clean, polished aesthetic of the look.
Style
Editorial, Vertical, Monochrome, Clean
Industries
High Street Fashion
Color
Charcoal (70%)
Jet Black (30%)
Background
Black Seamless
Context
Advertising Campaign