H&M Lota 2026
Associated creatives
Tags
Description
This fashion campaign image for the H&M Lota project features model Lota Blaskovic captured by photographer David Portela. The model is positioned against a clean, neutral studio background, wearing a dark leather jacket paired with a matching leather skirt, layered over a light shirt and turtleneck. Her look is completed with dark sunglasses and mules. The styling is enhanced by hair work from Cecilie Hildebrandt, creating a sharp, contemporary monochrome look.
Style
Editorial, Vertical, Monochrome, Clean
Industries
High Street Fashion
Color
Jet Black (60%)
Pure White (40%)
Background
White Seamless
Context
Advertising Campaign